Our story
Deep roots, just like our plants.
Nestled in the heart of Genoa, the Peirano nursery stretches across 40,000 m²
of flourishing grounds: a true green lung within the city. Our passion for nature is no
recent discovery — it is an inheritance whose roots reach all the way back to
1880.
Since then, generation after generation, the Peirano family has cultivated
not just plants, but a tradition of dedication, love and commitment to all things green.
Ours is a story of hands in the soil and deep roots — the roots of our
plants, and the roots of our family values. To us, the nursery is far more than a place of
work: it is our true home. Here, among rustling leaves and ever-changing
blooms, the Peirano family has spent more than a century, always guaranteeing the very best
quality and a complete range of services for every gardening need.
And, like a plant that thrives when nourished with dedication and passion,
our business has flourished too — while never losing the genuine spirit and personal touch
of its earliest days.
“When you choose Peirano Vivai, you are not simply buying a plant
or a service: you are becoming part of a story more than a century long, built on a
genuine love of nature.”
🌱Grown by usevery plant starts life in our nursery
🧭Experienceover a century of green know-how
✂️Tailored caregrowers, not mere sellers
♻️Sustainabilitypractices that respect nature
